Positions: Account manager, Media planner

Programs Used: Adobe Photoshop and Indesign, Google slides

Campaign Insights: Tsunami Books is a locally owned bookshop located in Eugene, Oregon. Following the COVID-19 pandemic, the number of independent bookstores in the U.S. has decreased significantly.

Objective: Get our target audience, undergraduates at the University of Oregon, interested in visiting Tsunami Books.

Strategy: Highlight Tsunami Books as more than just a bookstore.