Role: Media Planner
Budget: $60,000
Objective: Help the client occupy the premier interactive entertainment space in the local and virtual market.
Campaign Insights: Beat The Lock Escape Room is located in San Jose, California. After a client briefing, my partners and I had six weeks to cultivate our media plan before presenting it to our client. Following the presentation, the client plans to implement our print media suggestion and emphasize increasing bookings in the 2nd and 3rd quarters.
My team consisted of my partners Spencer Perkins, Tony Van Spaendonk, and Griffin Forti. The four of us spent 10 weeks talking, planning, creating, and talking some more. You know what they say, teamwork makes the dream work.